Playtech makes headlines across the affiliate casino world. This time for creating a new live casino studio named “Elevation”. The studio was developed in a partnership with GVC Holdings.
A brand-new studio has 5 dedicated blackjack and one roulette table. The major objective of the live casino studio, as announced on the official website, is to deliver a premium Live Casino Experience to GVC customers.
No doubt, that they will!
The Elevation live casino studio will be equipped with the latest technologies and with a vast video wall displaying a skyline: the studio design is impressive! The live casino studio will launch in stages during the next couple of months with the support of a major marketing campaign.
GVC has many online gambling brands in its portfolio. Therefore, most of the industry experts are curious to know which brands will have access to the Elevation Live Casino studio.
Traditionally, high-level executives make statements in a press release about their latest partnerships and deals. Shimon Akad, COO of Playtech commented on the Elevation live studio project 
that the GVC was an important partner for many years and that they are extremely happy to extend the collaboration with the brand.
He added that they have invested a lot into Live Casino infrastructure recently and at the same time Playtech is constantly working on content. In the past year, they have done more than ever before to improve their product and now the only appropriate thing is to work with the industry leaders to deliver only the best experiences for their customers.
Shay Segev, the GVC COO also publicly spoke about the joint project. In the press release, he underlined the growing importance of the Live Casino industry. He mentioned that the consumer now is looking for a more entertaining and immersive experience. He also said that they have made a significant investment in the Elevation studio, but they are satisfied with the results.
The Playtech’s experience in delivering a Live Casino product is massive. The GVC is excited and looking forward to developing this mutually beneficial partnership.
Some comments from the industry expert
It will be interesting to see how this partnership will be developing. GVC has too many brands and uses live casino infrastructure both from Playtech and Evolution Gaming. We do not know if the casino brands will migrate from one live casino streaming provider to another. One thing is certain – Playtech made huge improvements over the past year both with its studios and the offered range of the games.
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